Content Creation Bootcamp: Beginner to Intermediate

This training is designed to equip beginners and intermediate-level learners with essential skills to leverage popular social media platforms—Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter)—alongside powerful visual content creation using Canva. Participants will learn foundational and intermediate-level strategies, including content planning, audience engagement, analytics interpretation, and visual storytelling. By the end of the course, students will be capable of creating compelling, professional-quality digital content and confidently managing their social media presence across various platforms.

Level 1 – Content Creation Bootcamp Outline:

Content Strategy:

• Create and effectively manage comprehensive content calendars.
• Generate creative and engaging content ideas tailored to your audience.
• Apply storytelling techniques specifically optimized for social media.
• Optimize posts strategically for maximum impact across various platforms.
• Utilize hashtags effectively to enhance reach and visibility.

Platform-Specific Skills:

• Facebook: Professional Page and Group management, algorithm basics, effective use of Stories and Live video.
• Instagram: Visually engaging posts and stories, Reel creation, and insights analysis.
• LinkedIn: Optimized professional profiles, engaging content creation, and targeted networking.
• TikTok: Captivating short-form video creation, trend leveraging, and basic in-app video editing.
• YouTube: Channel setup and management, compelling thumbnails and titles, foundational SEO practices.
• X (formerly Twitter): Concise tweet crafting, effective use of threads, trending topics, hashtags, and mentions.

Audience Engagement:

• Professionally respond to audience comments and direct messages.
• Implement strategies to increase follower interactions and build strong online communities.
• Effectively manage and professionally address negative feedback.
• Conduct interactive content, including polls, live Q&A sessions, and events, to boost audience participation.

Analytics and Performance Measurement:

• Understand and interpret key metrics: reach, engagement, and impressions.
• Leverage analytics insights to refine and improve your social media strategy.
• Track audience growth and content performance using platform-specific analytics tools.
• Become familiar with essential third-party analytics tools to enhance strategic decision-making.

Visual Content Creation with Canva:

• Confidently navigate Canva’s interface, templates, and advanced tools.
• Design professional-quality graphics optimized for each social media platform.
• Create engaging platform-specific visuals (carousels, banners, thumbnails).
• Apply foundational branding principles for consistent color, typography, and design.
• Edit and produce engaging video content within Canva.
• Export and optimize visual content effectively for various social media platforms.

Prerequisites for the Beginner to Intermediate-Level Social Media and Canva Mastery Class

To ensure success in the Beginner to Intermediate-Level Social Media and Canva Mastery Class, participants should meet the following prerequisites:

• Basic Computer Skills: Comfortable navigating the internet, managing files, and using web-based applications.
• Social Media Accounts: Active personal accounts on at least two of the listed platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, or X).
• Basic Understanding of Social Media: Familiarity with general social media concepts, such as posting content, liking, sharing, and commenting.
• Reliable Internet Access: A stable internet connection is needed to participate in online lessons, access resources, and complete assignments.
• Basic Communication Skills: Ability to write clearly and effectively for online platforms.

This class is very interactive. It is designed to engage trainees in practical, actionable social media practice and design.

Important note: You are expected to bring your own laptop so that you are able to work on your own social media accounts.

Quotes from participants in previous training:

• “Definitely helpful! Thank you for the tips and tricks to starting and maintaining smart, relevant, and useful social media sites!”
• “This class made me excited that I might actually be able to do this – Thanks”
• “Great course – useful!”

Click here to view a downloadable flyer for this training: Content Creation Bootcamp October 2025

Check out the video below, created by a previous class trainee in Canva!