Developing a Strategic Marketing & Outreach Plan

Build a complete, implementation-ready Strategic Marketing & Outreach Plan in this hands-on, interactive bootcamp designed for professionals responsible for marketing, communications, outreach, engagement, recruitment, event promotion, and public relations. Throughout each session, participants progressively develop a customized marketing and outreach strategy that can be immediately applied within their organization, business, program, campaign, activity, or event.

This course combines instructor-led instruction with hands-on labs, and collaborative activities to guide participants through every stage of strategic marketing development — from campaign planning and audience analysis to branding, social media strategy, advertising, analytics, AI-supported workflows, and campaign optimization.

Throughout the training, participants complete real-world planning activities including audience persona development, messaging workshops, content calendar creation, advertising strategy exercises, KPI dashboard development, and campaign optimization labs.

By the end of the program, each participant will leave with a fully completed Strategic Marketing & Outreach Plan that includes:

• Executive Summary
• SMART Goals and KPIs
• Audience and Stakeholder Analysis
• Branding and Messaging Framework
• Social Media and Content Strategy
• Advertising and Email Marketing Plans
• Community Outreach and PR Strategy
• Analytics and Reporting Framework
• Campaign Timeline and 30/60/90-Day Implementation Plan

This marketing guide participants will develop is designed to help businesses, nonprofits, educational institutions, workforce development agencies, public entities, entrepreneurs, and community organizations create a structured and measurable Marketing and Outreach Plan for virtually any purpose.

Great for organizations who are planning for:

• A community event
• A product launch
• A recruitment campaign
• A fundraising initiative
• A workforce training program
• A conference
• A public awareness campaign
• A business expansion
• A nonprofit outreach initiative

Downloadable Class Flyer: Marketing & Outreach Plan Class Flyer Fall 2026