This Social Media bootcamp is designed for the person who has a general understanding of social media and how it works. This training will dive into the tools and strategies that will help a company grow their online profile, engage with customers on a more personal level, reach their marketing goals, and analyze data to determine strategy success.
This class will cover Facebook and Instagram heavily, plus touch on Twitter, LinkedIn, Google+, YouTube, Pinterest and more.
This class is very interactive. It is designed to engage trainees in practical, actionable social media practice and design.
Topics Covered:
- Marketing:
- Preference over awareness
- Making the jump from using Social Media as a billboard, to generating profit from your interactions
- Community management and communication
- Developing a strategy to interact with your community in a positive way
- How to create conversation with your community in the area that you want
- Preference over awareness
- Content:
- Storytelling strategy
- How to tell your story and create an emotional bond with your followers
- Live videos
- How to utilize live videos, and developing a strategy to make them work for you
- Developing content
- What content should you post?
- Developing a strategy that matches your marketing strategy
- Keeping followers engaged
- Storytelling strategy
- Facebook/Instagram Ads:
- Ads Manager
- Using this tool to maximize your ads (Mobile and desktop)
- Targeting
- How to use targeting
- Who you should be targeting
- Creative
- How to create ad content for the most visibility
- Using app to determine the best creative for your ads
- Budgets
- What budget is right for you?
- How to allocate the budget
- Strategy
- Aligning your Social media ads with your marketing ads and strategy
- Ads Manager
- Analytics:
- Social Media Reports
- Do you need one?
- What metrics should you include
- Facebook/Instagram Analytics
- What metrics should you look at?
- Decoding your metrics to determine success
- Social Media Reports